In this week’s episode, I am honored to have Michael Bull join me. Michael is, of course, the host of the Commercial Real Estate Show – a top-ranked radio show and podcast. He’s also an extremely successful broker and currently the CEO of Bull Realty based in Atlanta, Georgia. I was so excited about the opportunity to talk to Michael specifically about his brokerage career. He obviously wears so many hats as CEO, broker, coach, consultant and radio host I got a kick out of asking him to think back on his much simpler brokerage days. You can tell in this conversation it’s the love of the deal that still drives him, he is very much a broker at heart, despite his many other responsibilities.

We covered a lot of ground in this talk as Michael shared some of the philosophies he’s built his firm around, some early missteps he took as a young broker, he shares some really interesting insight into what he’s looking for when hiring new brokers, we discuss his show and the many resources that come with that. His overall love of the industry we’re all so lucky to work within is really inspiring… and it got me pretty pumped up to close some deals! Anyways, this is certainly one of my favorite show’s that I ‘ve done. I hope you enjoy it as much as I did.

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Here’s What You’ll Discover

• Why Michael felt he needed to start Bull Realty
• How Michael manages his brokerage/CEO role with producing a high-end radio show
• About Michael’s most rewarding deal – a multi-layered deal requiring several closings
• How Michael tee’d up a deal without control of the decision maker and ended up getting burned
• When hiring, why Michael dismissed a prospective broker

Mentions & Resources

• The Commercial Real Estate Show 
• Brokers Who Dominate – by Rod Santomassimo
• Bob McComb of Top Dogs CRE Training
• Mike Lipsey Training
• Soft Selling in a Hard World by Jerry Vass
• @askmichaelbull

Advice & Quotes

• Close more deals through cooperation
• Study sales and study your product before you become a full-time CRE broker
• “My radio show is social media on steroids”
• “Find something within your sector that excites you and call on that”
• “Keep in mind how valuable you really are”
• “Motivation and integrity” are key to successful brokers
• “As an agent, you have an unlimited income”

 Connect with Michael Bull, CCIM

  – Check out Michael’s full bio here

  – Call Michael at 800-408-BULL (2855) (